Andermatt Swiss Alps

PROJECT

Summer, elevated.

WHAT WE DID

Concept & Production — Film & Photography — OOH, DOOH, Online, Social, Print

CONTEXT

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While Europe’s beaches fill up and temperatures rise, Andermatt offers a different kind of summer. At 1,444 metres above sea level, fresh air, open landscapes and cooler temperatures meet world-class hospitality, gastronomy and experiences.

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The ambition was to position the alpine summer as a contemporary form of luxury and a compelling alternative to the crowded summer below.

CREATION

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We developed “Summer, elevated.” as the creative platform for the campaign, playing with both Andermatt’s altitude and the idea of taking summer to another level.

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From concept through creative direction to full production, five distinct visual worlds were developed into a modular system of over 200 assets, spanning digital and OOH across Switzerland and beyond, from Zurich and Geneva to Milan, including a 15-meter megaposter in the heart of Zurich.