Franke
PROJECT
WHAT WE DID
CONTEXT
Coffee consumption worldwide is skyrocketing, and consumers' expectations are higher than ever. When it comes to enjoying a cup of coffee outside the comfort of home, customers crave an unforgettable experience. But here's the hitch: the gastronomy industry is facing a worldwide shortage of skilled baristas.
That's where Franke comes in with their game-changing product category BeyondTraditional. By blending cutting-edge concepts, technologies, and design, Franke delivers solutions that go beyond industry standards. And the first masterpiece in this category? The remarkable Mytico coffee machine line - a true tribute to the art of coffee, where excellence is found in the smallest detail.
CREATION
Together with Franke Coffee Systems and its creative agency Kunde & Co, we support the BeyondTraditional campaign through captivating visuals, a compelling commercial, and various content assets featuring the designer of Mytico and their brand ambassador, a renowned barista. At the heart of it all lies the essence of Mytico: the unparalleled fusion of design, technology, and exceptional coffee enjoyment.
MEDIA
COLLABORATORS
Agency: Kunde & Co
Production: Marty—Trezzini
Producer: Gianluca Trezzini
Director: Yves Marty
DoP: Jonas Steinbacher
Gaffer: David Frauenknecht
1st AC: Tim Rüegg
Best Boy: Emil Maeder
Styling Main: Jennifer Tschugmell
Styling Extras: Romina Häner
Hair & Make-up: Linda Belkahla
Colorgrading: Simon Hardegger
Sound Design: Levi Giger