NZZ

PROJECT

Connecting Generations

WHAT WE DID

Concept & Production — Film & Photography — TV, Cinema, Online, Social, Print

CONTEXT

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Launched successfully last December, NZZ's «Generationen-Abo» aims to encourage grandparents and parents to pass on a NZZ subscription to younger readers in their family. This initiative is highlighted through an emotional-driven story we crafted and produced, made to touch and move NZZ’s longtime readers.

CREATION

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Inspired by genuine moments between grandparents and grandchildren, we see a young innovator, observed and supported by his grandmother through NZZ articles placed all around the house. This narrative captures the essence of communication without words, showcasing how knowledge sharing can bridge generations, even when living in different worlds. The spot and various cutdowns are visible across all channels, from social media, TV, and selected cinemas.