Zweifel
PROJECT
WHAT WE DID
CONTEXT
In Switzerland, few snack debates are as enduring as this one: Paprika or Nature? For decades, the two iconic Zweifel flavours have divided households, friendships and generations. Together with Zweifel and the creatives of Insighters, we helped transform this familiar rivalry into a national campaign platform.
CREATION
Launched during the Ice Hockey World Championship, the campaign invited Switzerland to pick a side: Team Paprika or Team Nature.
Through a series of TVC commercials, social content and a nationwide OOH and DOOH campaign, Zweifel turned a simple flavour preference into a sporting rivalry, proving that even when Switzerland cheers for the same team, it doesn't always snack for the same one.
COLLABORATORS
Creatives: Anja Mosimann, Jürg Brauchli (Zweifel Creatives) & Andy Lusti, Susen Gehle (Insighters)
Production: Marty—Trezzini
Executive Producer: Yves Marty
Executive Producer: Gianluca Trezzini
Director: Joris Dommels
DP: Filip Zumbrunn
1st AD / Unit Production Manager: Dominik Gspan
Production Assistant: Dominique Berger
Assistant Producer / Cast Manager: Pauline Schmid
Set Manager: Manuel Freivogel
Set Manager / Location: Katharina Kaps
1st AC: Orit Teply
VTR: Denis Spycher
DIT: Daniel Keller
Gaffer: Christoph Eser
Best Boy: Simon Wyss
Electrician: Daniel Bleuer, Noah Malin
Sound Engineer: Kurt Human
Art Department: Gina Fuchs, Debora Fuchs, Marc Nussbaumer
Styling: Arianna Pianca, Alix Gerber
Hair & Make-Up: Viviane Saner
Hair & Make-Up Assistant: Kristian Petras, Vivienne Rohr
Runner / Driver: Mathyas Kurmann, Leon Frielingsdorf
Editor: Pim van derPas
Color Grading: Erik vanden Heuvel
Sound Design: DubDub Studios